Guiding Mobility in São Paulo
In 2024, as part of my Master’s final project in Design Thinking, I initiated Viziro, focusing on rethinking urban mobility in São Paulo. The city faces major challenges, with congestion and inefficiencies affecting millions of daily commuters. Collaborating with local experts, I applied a design thinking methodology to explore how digital design and smart urban planning could improve transportation. The project aimed to create user-centered, innovative solutions for a more accessible and sustainable mobility experience.
Category
Master Thesis Project
Category
Master Thesis Project
Category
Master Thesis Project
Time
June - December 2024
Time
June - December 2024
Time
June - December 2024
Client
Viziro
Client
Viziro
Client
Viziro
Context
São Paulo faces major urban mobility challenges, with commuters spending an average of 12 days per year in traffic, resulting in an annual cost of approximately 69.4 billion reais = 12 millions $ (7.8% of the local GDP).
Additionally, motor vehicles account for 96% of carbon monoxide, 73% of hydrocarbons, and 65% of nitrogen oxides in the air. In 2024, wildfires further worsened air quality, making São Paulo one of the most polluted cities globally.
In response to these challenges, Viziro was created to rethink urban mobility in São Paulo, focusing on reducing traffic, pollution, and improving overall quality of life through innovative, user-centered design solutions.
São Paulo faces major urban mobility challenges, with commuters spending an average of 12 days per year in traffic, resulting in an annual cost of approximately 69.4 billion reais = 12 millions $ (7.8% of the local GDP).
Additionally, motor vehicles account for 96% of carbon monoxide, 73% of hydrocarbons, and 65% of nitrogen oxides in the air. In 2024, wildfires further worsened air quality, making São Paulo one of the most polluted cities globally.
In response to these challenges, Viziro was created to rethink urban mobility in São Paulo, focusing on reducing traffic, pollution, and improving overall quality of life through innovative, user-centered design solutions.
São Paulo faces major urban mobility challenges, with commuters spending an average of 12 days per year in traffic, resulting in an annual cost of approximately 69.4 billion reais = 12 millions $ (7.8% of the local GDP).
Additionally, motor vehicles account for 96% of carbon monoxide, 73% of hydrocarbons, and 65% of nitrogen oxides in the air. In 2024, wildfires further worsened air quality, making São Paulo one of the most polluted cities globally.
In response to these challenges, Viziro was created to rethink urban mobility in São Paulo, focusing on reducing traffic, pollution, and improving overall quality of life through innovative, user-centered design solutions.
Goal & Objectives
In this context, Viziro aims to rethink urban mobility in São Paulo by creating innovative, user-centered solutions to address the city’s transportation challenges.
Maintain the key aspects of existing transportation systems while introducing new sustainable features that reduce congestion and pollution.
Enhance commuters’ daily experiences by improving travel efficiency and overall quality of life through smart, accessible, and eco-friendly mobility solutions.
In this context, Viziro aims to rethink urban mobility in São Paulo by creating innovative, user-centered solutions to address the city’s transportation challenges.
Maintain the key aspects of existing transportation systems while introducing new sustainable features that reduce congestion and pollution.
Enhance commuters’ daily experiences by improving travel efficiency and overall quality of life through smart, accessible, and eco-friendly mobility solutions.
In this context, Viziro aims to rethink urban mobility in São Paulo by creating innovative, user-centered solutions to address the city’s transportation challenges.
Maintain the key aspects of existing transportation systems while introducing new sustainable features that reduce congestion and pollution.
Enhance commuters’ daily experiences by improving travel efficiency and overall quality of life through smart, accessible, and eco-friendly mobility solutions.
My Design Process
1. Research & Discovery
• Collaborated with José Antonio Silva (Urban Lawyer), Anderson Penha (UX Researcher), and Victor Ducauroy (Metro Engineer).
2. Persona Development
• Created personas for commuters and planners.
• Validated with experts.
3. Journey Mapping
• Mapped commuter pain points.
• Validated findings with local experts.
4. Ideation & Concept Development
• Developed sustainable mobility ideas. (Mobile & Web App, Van 3D Render)
5. Prototyping & Testing
• Published a Reddit thread proposing Viziro to Zona Leste residents (São Paulo), receiving 3,500 views and 28+ comments.
6. Next Steps
• Finalize prototypes for pilot program.
• Partner with local authorities for implementation
1. Research & Discovery
• Collaborated with José Antonio Silva (Urban Lawyer), Anderson Penha (UX Researcher), and Victor Ducauroy (Metro Engineer).
2. Persona Development
• Created personas for commuters and planners.
• Validated with experts.
3. Journey Mapping
• Mapped commuter pain points.
• Validated findings with local experts.
4. Ideation & Concept Development
• Developed sustainable mobility ideas. (Mobile & Web App, Van 3D Render)
5. Prototyping & Testing
• Published a Reddit thread proposing Viziro to Zona Leste residents (São Paulo), receiving 3,500 views and 28+ comments.
6. Next Steps
• Finalize prototypes for pilot program.
• Partner with local authorities for implementation
1. Research & Discovery
• Collaborated with José Antonio Silva (Urban Lawyer), Anderson Penha (UX Researcher), and Victor Ducauroy (Metro Engineer).
2. Persona Development
• Created personas for commuters and planners.
• Validated with experts.
3. Journey Mapping
• Mapped commuter pain points.
• Validated findings with local experts.
4. Ideation & Concept Development
• Developed sustainable mobility ideas. (Mobile & Web App, Van 3D Render)
5. Prototyping & Testing
• Published a Reddit thread proposing Viziro to Zona Leste residents (São Paulo), receiving 3,500 views and 28+ comments.
6. Next Steps
• Finalize prototypes for pilot program.
• Partner with local authorities for implementation
User Research: Interview Insights
Surveys and User Insights
Personas
User Journey
Empathy Map
Sketches
Final Prototype
UI Design
