Guiding the Future
After 2018, Uber decided to refocus its efforts on autonomous vehicles, particularly focusing on trucks for transporting goods. In 2020, the company chose to sell its autonomous division to Aurora, this ending its own initiatives in this area. This decision paved the way for strategic partnerships with specialized companies like Aurora to develop autonomous mobility solutions.
Category
UX/UI Case Study
Category
UX/UI Case Study
Category
UX/UI Case Study
Time
May - June 2024
Time
May - June 2024
Time
May - June 2024
Client
Uber
Client
Uber
Client
Uber
Context
After 2018, Uber decided to refocus its efforts on autonomous vehicles, particularly focusing on trucks for transporting goods.
In 2020, the company chose to sell its autonomous division to Aurora, thus ending its own initiatives in this area. This decision paved the way for strategic partnerships with specialized companies like Aurora to develop autonomous mobility solutions.
After 2018, Uber decided to refocus its efforts on autonomous vehicles, particularly focusing on trucks for transporting goods.
In 2020, the company chose to sell its autonomous division to Aurora, thus ending its own initiatives in this area. This decision paved the way for strategic partnerships with specialized companies like Aurora to develop autonomous mobility solutions.
After 2018, Uber decided to refocus its efforts on autonomous vehicles, particularly focusing on trucks for transporting goods.
In 2020, the company chose to sell its autonomous division to Aurora, thus ending its own initiatives in this area. This decision paved the way for strategic partnerships with specialized companies like Aurora to develop autonomous mobility solutions.
Goal & Objectives
In this context, this fictitious project aims to redesign the current interface of the Uber application to facilitate the integration of autonomous trucks in collaboration with Aurora.
Maintain the key features of the Uber application while adding new features specific to the specifications of autonomous trucks.
Reinforce users' confidence and sense of security in using autonomous trucks via the Uber application.
In this context, this fictitious project aims to redesign the current interface of the Uber application to facilitate the integration of autonomous trucks in collaboration with Aurora.
Maintain the key features of the Uber application while adding new features specific to the specifications of autonomous trucks.
Reinforce users' confidence and sense of security in using autonomous trucks via the Uber application.
In this context, this fictitious project aims to redesign the current interface of the Uber application to facilitate the integration of autonomous trucks in collaboration with Aurora.
Maintain the key features of the Uber application while adding new features specific to the specifications of autonomous trucks.
Reinforce users' confidence and sense of security in using autonomous trucks via the Uber application.
My Design Process
Research & Discovery
Persona Development
Journey Mapping
Ideation & Concept Development
Prototyping & Testing
Next Steps
Research & Discovery
Persona Development
Journey Mapping
Ideation & Concept Development
Prototyping & Testing
Next Steps
Research & Discovery
Persona Development
Journey Mapping
Ideation & Concept Development
Prototyping & Testing
Next Steps
User Research: Interview Insights
The questions aimed to identify user concerns, preferences, and the potential factors that would influence their decision to use such a service.
Awareness and Initial Reaction
Usage Patterns
Key Concerns Safety
Trust Factors
Essential Features
The questions aimed to identify user concerns, preferences, and the potential factors that would influence their decision to use such a service.
Awareness and Initial Reaction
Usage Patterns
Key Concerns Safety
Trust Factors
Essential Features
The questions aimed to identify user concerns, preferences, and the potential factors that would influence their decision to use such a service.
Awareness and Initial Reaction
Usage Patterns
Key Concerns Safety
Trust Factors
Essential Features
Surveys and User Insights
The survey aimed to quantify user interest, concerns, and preferences regarding the integration of autonomous trucks into the Uber app.
By gathering responses on various aspects such as safety concerns, essential features, and factors influencing service choice, the survey sought to provide a data-driven foundation for the case study.
The survey aimed to quantify user interest, concerns, and preferences regarding the integration of autonomous trucks into the Uber app.
By gathering responses on various aspects such as safety concerns, essential features, and factors influencing service choice, the survey sought to provide a data-driven foundation for the case study.
The survey aimed to quantify user interest, concerns, and preferences regarding the integration of autonomous trucks into the Uber app.
By gathering responses on various aspects such as safety concerns, essential features, and factors influencing service choice, the survey sought to provide a data-driven foundation for the case study.
Personas
I created personas to better understand my users and tailor the design process to their needs. Using data from surveys and interviews, I specified age, location, job, goals, motivations, and pain points for each persona.
I created personas to better understand my users and tailor the design process to their needs. Using data from surveys and interviews, I specified age, location, job, goals, motivations, and pain points for each persona.
I created personas to better understand my users and tailor the design process to their needs. Using data from surveys and interviews, I specified age, location, job, goals, motivations, and pain points for each persona.
User Journey
In developing the user journey for this case study on Uber's autonomous truck service, I focused on mapping key touchpoints from initial awareness of the service through to adoption and feedback.
In developing the user journey for this case study on Uber's autonomous truck service, I focused on mapping key touchpoints from initial awareness of the service through to adoption and feedback.
In developing the user journey for this case study on Uber's autonomous truck service, I focused on mapping key touchpoints from initial awareness of the service through to adoption and feedback.
Empathy Map
I developed an empathy map to gain a deeper understanding of how customers discover and interact with the service, aiming to identify opportunities for improvement.
I developed an empathy map to gain a deeper understanding of how customers discover and interact with the service, aiming to identify opportunities for improvement.
I developed an empathy map to gain a deeper understanding of how customers discover and interact with the service, aiming to identify opportunities for improvement.
Sketches
The main purpose of my sketches was to quickly visualize and test design ideas, ensuring they aligned with user needs for a streamlined and efficient process.
Stable Diffusion assisted me in creating sketches.
The main purpose of my sketches was to quickly visualize and test design ideas, ensuring they aligned with user needs for a streamlined and efficient process.
Stable Diffusion assisted me in creating sketches.
The main purpose of my sketches was to quickly visualize and test design ideas, ensuring they aligned with user needs for a streamlined and efficient process.
Stable Diffusion assisted me in creating sketches.
Final Prototype
The final prototype for the Uber Trucks service, accessible here, showcases a streamlined booking flow for autonomous trucks. Key features include an intuitive selection process for different cargo types, real-time tracking with live GPS, safety messages to reassure users, and 24/7 customer support.
The final prototype for the Uber Trucks service, accessible here, showcases a streamlined booking flow for autonomous trucks. Key features include an intuitive selection process for different cargo types, real-time tracking with live GPS, safety messages to reassure users, and 24/7 customer support.
The final prototype for the Uber Trucks service, accessible here, showcases a streamlined booking flow for autonomous trucks. Key features include an intuitive selection process for different cargo types, real-time tracking with live GPS, safety messages to reassure users, and 24/7 customer support.
UI Design
I followed a fresh and modern visual style, aligning with Uber's current brand guidelines. This involved using Uber's established color palette, typography, and iconography to ensure consistency and brand recognition.
I followed a fresh and modern visual style, aligning with Uber's current brand guidelines. This involved using Uber's established color palette, typography, and iconography to ensure consistency and brand recognition.
I followed a fresh and modern visual style, aligning with Uber's current brand guidelines. This involved using Uber's established color palette, typography, and iconography to ensure consistency and brand recognition.
Key Takeaways
Iteratively improve the interface based on real-world usability data: Use insights from user testing to make iterative refinements to the interface, focusing on enhancing usability and user satisfaction.
Implement simulations to demonstrate user experience in different scenarios: Visualize how users interact with the autonomous truck in various operational contexts, enhancing the realism and engagement of the interface.
Create 3D renderings of the truck with external screens: Develop detailed 3D models of the autonomous truck, showcasing the exterior design and placement of interactive screens for package retrieval and other functions.
Iteratively improve the interface based on real-world usability data: Use insights from user testing to make iterative refinements to the interface, focusing on enhancing usability and user satisfaction.
Implement simulations to demonstrate user experience in different scenarios: Visualize how users interact with the autonomous truck in various operational contexts, enhancing the realism and engagement of the interface.
Create 3D renderings of the truck with external screens: Develop detailed 3D models of the autonomous truck, showcasing the exterior design and placement of interactive screens for package retrieval and other functions.
Iteratively improve the interface based on real-world usability data: Use insights from user testing to make iterative refinements to the interface, focusing on enhancing usability and user satisfaction.
Implement simulations to demonstrate user experience in different scenarios: Visualize how users interact with the autonomous truck in various operational contexts, enhancing the realism and engagement of the interface.
Create 3D renderings of the truck with external screens: Develop detailed 3D models of the autonomous truck, showcasing the exterior design and placement of interactive screens for package retrieval and other functions.
Thank you for reviewing my case study!
Interested in collaboration? Feel free to reach out to me!
Interested in collaboration? Feel free to reach out to me!
Interested in collaboration? Feel free to reach out to me!
