Dive into the dream
"Cremme's Dream" is an innovative digital event (Phygital) by the Franco-Brazilian luxury furniture agency, Cremme, where consumers can interact both online and in-store to create a thriving virtual world.
Category
Web Design
Client
Cremme
Users explore a virtual desert world (visit here )representing dreamed Cremme's showroom, where each website visit causes an enormous flower to bloom on an LED screen in the physical showroom.
In-store consumers scan QR codes near the furniture, triggering immersive atmospheres (light and sound) around the furniture and causing plants to grow in the online virtual world.
The seamless integration of digital and physical interactions enhances the consumer experience, creating a dynamic and interactive environment both online and in-store.
Cremme's Dream by Baptiste Fihey
